Mevsim İzlekli Vitrin Resimlemelerinin Görsel Göstergebilim Açısından İncelenmesi

Recently, significant roles have been assigned to window displays actualized with multiple design and application methods used to attract customers to the store by both employers and designers. These visual communication design items are planned as applications to perform customer attraction, while they are realized as social communication tools and aesthetic utilities. Therefore, window displays can be designed in the appearance of an art gallery, thus attracting attention and creating catchy influences among window display samples. Thanks to their characteristics based on indicator usage, which are ever-growing in parallel with developing technology and changing design approaches in this context; window displays, transformed into an artistic display space with featured approaches, have also become an area of influence and reaction, which could lead to it changing the behavior of the target audience while walking the course of life. It has become significant to identify the problems by researching the subject to raise the window display applications, affecting life both in terms of function and – both social and individual – aesthetics to higher quality levels, develop solution suggestions for the identified problems, and realize qualified window display designs in this context. This research sought to be lean in the context of scientific principles and has been limited to the scrutiny of season-themed window display illustrations in terms of visual semiotics. The study, the significance of which has been outlined above, is carried out with qualitative research methods; the identified problems and suggestions for the related solutions are presented in the conclusion section.