Abstract
Based on the notion that the types of customer commitment to a service provider may have diverse reasons and effects on the customer’s perceptions, attitudes, and behaviors, this study aims to investigate the different buffering effects of calculative and affective commitments on the perceived justice and post-recovery satisfaction (PRS) relationship. Multiple and hierarchical regression analyses were conducted based on survey data collected from 284 households who experienced service failure in the banking sector. Results revealed that while affective commitment moderates the effects of procedural and interactional justice, calculative commitment increases the impact of distributive and procedural justice on PRS.
| Original language | English |
|---|---|
| Pages (from-to) | 851-870 |
| Number of pages | 20 |
| Journal | Service Business |
| Volume | 11 |
| Issue number | 4 |
| DOIs | |
| Publication status | Published - 1 Dec 2017 |
Keywords
- Affective commitment
- Calculative commitment
- Perceived justice
- Post-recovery satisfaction (PRS)
- Service recovery
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