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musical.ly and Microcelebrity Among Girls

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

8 Citations (Scopus)

Abstract

This chapter investigates the dynamics of teenage girls' musical.ly productions in relation to microcelebrity inspirations and (non)aspirations, and centrally details the mixed methodologies involved in the research process. The analysis focuses on the flow of the musical.ly app as evidenced through the walk-through method and young girls' engagements with the platform as solicited through personal observations and two small focus group discussions.

Original languageEnglish
Title of host publicationMicrocelebrity Around the Globe
Subtitle of host publicationApproaches to Cultures of Internet Fame
PublisherEmerald Group Publishing Ltd.
Pages47-56
Number of pages10
ISBN (Electronic)9781787567498
ISBN (Print)9781787567504
DOIs
Publication statusPublished - 19 Nov 2018

Keywords

  • Girls
  • Microcelebrity
  • Musical.ly
  • Walk-through method

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