TY - GEN
T1 - Kinetic typography in movie title sequences
AU - Turgut, Ozden Pektas
PY - 2012
Y1 - 2012
N2 - Increment of visual, auditory stimuli in the environment, fast pace of life made compulsory of presenting the information to the audience in a short time by attractively and intensely. Newly communication medium of globalized world, digital media, have higher visual, auditory, interactional features and increase the importance of designing for these areas. Today's new media allows changing of the format, size, assignment and movement and also diversify the common typographic concepts into kinetic typography. Kinetic typography which is most commonly encountered in commercials, motion graphics, music clips and film title sequences, constitutes an important part of TV and cinema graphics. In kinetic typography, letters have dynamic structure that can enter from the different aspects of the display, and changes in style and color according to the word's meaning, music/sound rhythm. In this sense typography has a great importance being a visual language, style, identity as much as its dynamic communication tool with multi-faceted structure. (C) 2012 Published by Elsevier Ltd. Selection and/or peer review under responsibility of Prof. Ayse Cakir Ilhan
AB - Increment of visual, auditory stimuli in the environment, fast pace of life made compulsory of presenting the information to the audience in a short time by attractively and intensely. Newly communication medium of globalized world, digital media, have higher visual, auditory, interactional features and increase the importance of designing for these areas. Today's new media allows changing of the format, size, assignment and movement and also diversify the common typographic concepts into kinetic typography. Kinetic typography which is most commonly encountered in commercials, motion graphics, music clips and film title sequences, constitutes an important part of TV and cinema graphics. In kinetic typography, letters have dynamic structure that can enter from the different aspects of the display, and changes in style and color according to the word's meaning, music/sound rhythm. In this sense typography has a great importance being a visual language, style, identity as much as its dynamic communication tool with multi-faceted structure. (C) 2012 Published by Elsevier Ltd. Selection and/or peer review under responsibility of Prof. Ayse Cakir Ilhan
KW - Graphic design
KW - Kinetic typography
KW - Motion typography
KW - Movie title sequences
UR - https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=performanshacettepe&SrcAuth=WosAPI&KeyUT=WOS:000316256000101&DestLinkType=FullRecord&DestApp=WOS_CPL
U2 - 10.1016/j.sbspro.2012.08.209
DO - 10.1016/j.sbspro.2012.08.209
M3 - Conference contribution
VL - 51
T3 - Procedia Social And Behavioral Sciences
SP - 583
EP - 588
BT - World Conference On Design, Arts And Education (dae-2012)
A2 - Ilhan, AC
PB - Elsevier
T2 - World Conference on Design, Arts and Education (DAE)
Y2 - 1 May 2012 through 4 May 2012
ER -